Marketing lists are great or more properly stated, good marketing lists are great. Bad ones burn money and time, just ask anyone who has bought a bad marketing list and they will attest to that. You may know very well that a good marketing list is a great tool, but have you ever considered that the right marketing list is actually going to be a factor that increases the net worth of your business? It’s true. Let me explain. Your business is valued on how many assets versus liabilities you have on hand at a given time. Sometimes that value is attached more to the average value of the year, but regardless of how the value stacks up, a good, productive marketing list is going to be viewed as an asset to be given value. The right marketing list broker, therefore, can be your best friend. Having a dependable broker that will provide you a steady stream of good marketing lists that grow your business is a timeless asset that will produce over and over again, regardless of whether you ever sell your business or not. This gives you a much stronger small business and speaks to your long term valuing and planning. Whatever product or service you sell, you have to have a steady client base. Good marketing list brokers give this to you, and by doing so give your business another strong foundation of value.