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	<title>Small Business Tips &#187; Marketing</title>
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		<title>Direct Marketing Tips for the Small Business</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/direct-marketing-tips-for-the-small-business/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/direct-marketing-tips-for-the-small-business/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 17:00:11 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/?p=98</guid>
		<description><![CDATA[You may be under the impression that Direct Marketing has gone the way of the dinosaur. While web and online marketing strategies are in the spotlight, direct marketing has its well established place.  Small business direct marketing is invaluable if you proceed carefully. Effective copy, ad space and lead generating letters can still be a [...]]]></description>
			<content:encoded><![CDATA[<p>You may be under the impression that Direct Marketing has gone the way of the dinosaur. While web and online marketing strategies are in the spotlight, direct marketing has its well established place.  <a href="http://www.marketingforsuccess.com/">Small business direct marketing</a> is invaluable if you proceed carefully. Effective copy, ad space and lead generating letters can still be a valuable tool to a small business owner. It is not impossible, and either you should have the talent that it takes to get a <a href="http://www.the-dma.org/">direct marketing</a> campaign off the ground or hire someone to get it into your clients hands.  By selling your client what they want before they know that they want it, you are one step ahead of the marketing game. A direct marketing campaign that makes this goal the focus will be your most successful.</p>
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		<title>Common Services Provided by A Commercial Collection Agency</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/common-services-provided-by-a-commercial-collection-agency/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/common-services-provided-by-a-commercial-collection-agency/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 00:26:17 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/?p=94</guid>
		<description><![CDATA[Businesses that provide a specific product or service will often find themselves dealing with a handful of customers that cannot or will not pay their bill. In this case, the services of a commercial collection agency are needed. These services help to recover a portion or all of the money owed to the company.
There are [...]]]></description>
			<content:encoded><![CDATA[<p>Businesses that provide a specific product or service will often find themselves dealing with a handful of customers that cannot or will not pay their bill. In this case, the services of a <a href="http://www.burtcollect.com/">commercial collection agency</a> are needed. These services help to recover a portion or all of the money owed to the company.</p>
<p>There are many ways to recover money from customers with a debt collection agency. Choosing the right service will first depend on what type of debt the company is looking to collect. If it is for bad debts and past due accounts, a business will want to choose a business <a href="http://en.wikipedia.org/wiki/Collection_agency">collection agency</a> that provides services to assist the recovery of this money in the quickest amount of time. A commercial collection agency that handles dental or medical payment recovery issues are sensitive to needs of the business as well as the patient. This helps patients feel comfortable coming back for medical care even when they are slow to pay.</p>
<p>Commercial collection agencies also provide additional services for a lower recovery cost and a higher rate of payment. These services include direct deposit accounts for recovered money, bad check guarantees, and lower fee for using a combination of their services.</p>
<p>But some of these standard services may not work for all businesses. When this is the case, many commercial collection agencies will customize a recovery package for the business that helps to get the most money from delinquent accounts in the shortest amount of time. Customized services can also leave the business in charge of these accounts and only allow the collection agency access to information needed for the collection.</p>
<p>Commercial collection agencies can offer many services for small and large businesses that the business may not want to handle on their own. Many of these services are fast and effective for recovering money to add to the company&#8217;s bottom line.</p>
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		<title>Looking for a few good small business marketing ideas that work?</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/looking-for-a-few-good-small-business-marketing-ideas-that-work/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/looking-for-a-few-good-small-business-marketing-ideas-that-work/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 22:36:48 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/?p=88</guid>
		<description><![CDATA[When looking for good small business marketing ideas you have to look closely because there is a bunch of non-effective advice on the Internet.
Here are some effective and affordable marketing ideas that will help you win sales during tight economic times.
Follow-up on Old Leads . Yes, and make cold calls.
Take Extra Care Of Your Existing [...]]]></description>
			<content:encoded><![CDATA[<p>When looking for good <a href="http://www.marketingforsuccess.com/">small business marketing</a> ideas you have to look closely because there is a bunch of non-effective advice on the Internet.<br />
Here are some effective and affordable marketing ideas that will help you win sales during tight economic times.</p>
<li>Follow-up on Old Leads . Yes, and make cold calls.</li>
<li>Take Extra Care Of Your Existing Clients . They are the lifeblood of your business in lean times. Stay in constant touch, nurture and take care of these relationships.</li>
<li>Find a way to enlist new clients. Find a niche, or fill a need that may be small, but will keep you in business until the tough times pass. Consider filling smaller orders or cater to the odd client. If their business picks up, so will yours.</li>
<li>Increase Your Level of Service or Vary your Products. By out servicing your competitors or offering products that feed off your other products, you will stand out.</li>
<li>Give Your Clients Something More . By offering special treatment, support of warranties, you will give your customers more than the expected and will be loyal to you for it. The pay off far offsets any cost involved.By using these simple small business <a href="http://www.inc.com/resources/marketing/">marketing</a> ideas, you will hold tight in choppy waters.</li>
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		<title>Does your small business marketing plan reflect the times?</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/does-your-small-business-marketing-plan-reflect-the-times/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/does-your-small-business-marketing-plan-reflect-the-times/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 20:06:41 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/?p=75</guid>
		<description><![CDATA[The days when it was sufficient to buy a newspaper ad and a spot on the radio to market a small business are long gone. These methods are becoming less effective as consumers are becoming better and better at blocking out these messages they are bombarded with on a daily basis. So how do you [...]]]></description>
			<content:encoded><![CDATA[<p>The days when it was sufficient to buy a newspaper ad and a spot on the radio to <em>market a small business</em> are long gone. These methods are becoming less effective as consumers are becoming better and better at blocking out these messages they are bombarded with on a daily basis. So how do you get your <em>small business marketing</em> message in front of your potential customers? You put it where they want to see it, when they want to see it, using the Internet.</p>
<p>Today’s consumer is smart, and only wants to see your advertising on their terms. In order to get the most from your small business marketing efforts, you must put your marketing message online and make it spread. You can improve your web presence by simply starting up a blog and keeping it updated. Create a monthly e-zine, full of useful information for your target audience. The readers of your blog and the recipients of your e-zine will begin to feel like they know you, and this is how relationship marketing is done. You gain the trust of your potential customers by putting your marketing message in front of them until they have enough faith in you to buy what you’re selling.</p>
<p>If your <a href="http://www.marketingforsuccess.com">small business marketing</a> plan is gathering dust in a drawer somewhere, get it out and shake it off. Do a search online for Internet marketing ideas. You’re bound to find lots of information on everything from social networking and blogging to SEO and newsletters. All of these things can help boost your sales.</p>
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		<item>
		<title>Short on Small Business Marketing Ideas?</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/short-on-small-business-marketing-ideas/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/short-on-small-business-marketing-ideas/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 23:39:54 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/business-tips/marketing/short-on-small-business-marketing-ideas/</guid>
		<description><![CDATA[It happens to most small business owners. You get caught up in the busy-ness of the business you’re in and new marketing ideas don’t always get implemented. A lot of the time, you’re too busy to even think up some new marketing strategies so the old ideas keep getting recycled. The sad truth about this [...]]]></description>
			<content:encoded><![CDATA[<p>It happens to most small business owners. You get caught up in the busy-ness of the business you’re in and new marketing ideas don’t always get implemented. A lot of the time, you’re too busy to even think up some new marketing strategies so the old ideas keep getting recycled. The sad truth about this is if your competitors remain current, you’ll be left behind. Part of your job as a small business owner is to keep up with current marketing trends to ensure your marketing efforts remain up to date.</p>
<p>If you’re having a hard time with your <a href="http://www.marketingforsuccess.com/" title="small business marketing">small business marketing</a>, if ideas are few and far between, you need to make some time to search for some new information. Marketing ideas are more than plentiful on the Internet as a simple Google search will reveal. Even something as simple as joining some of the popular <a href="http://en.wikipedia.org/wiki/List_of_social_networking_websites">social networking sites</a> that are gaining in popularity can give your small business marketing a boost.</p>
<p>One very simple, current and inexpensive way to market your small <a href="http://www.business.gov/">business</a> using the Internet is to start a blog. If you keep it updated regularly, with useful information (geared towards your target audience) you will gradually build a following of readers who are coming to you for information. You’ll become the go-to person, or expert in your field of knowledge. That’s one of dozens of marketing ideas you could start implementing today with minimal effort involved.</p>
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		<title>Marketing your small business in a global economy</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/marketing-your-small-business-in-a-global-economy/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/marketing-your-small-business-in-a-global-economy/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 18:41:22 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/business-tips/marketing/marketing-your-small-business-in-a-global-economy/</guid>
		<description><![CDATA[Marketing a small business is different today than it ever was. It&#8217;s not enough to purchase a classified ad in your newspaper and a 30-second spot on the radio anymore. With most consumers conducting research online before making even the most insignificant purchase, it is imperative for a small business to have an internet marketing [...]]]></description>
			<content:encoded><![CDATA[<p>Marketing a small business is different today than it ever was. It&#8217;s not enough to purchase a classified ad in your newspaper and a 30-second spot on the radio anymore. With most consumers conducting research online before making even the most insignificant purchase, it is imperative for a small business to have an internet marketing plan to create a substantial and professional web presence. And if you think putting up a website constitutes an internet marketing plan, you are sadly mistaken. It&#8217;s almost non-negotiable whether or not to keep up a blog, there is article marketing, online networking, social networking, and the list goes on. </p>
<p>Take a minute to consider how you are currently marketing your small business. Is your message out there in front of the people you wish to purchase your product or service? If not, don&#8217;t panic. If you&#8217;re reading this, you must be searching for <a href="http://www.marketingforsuccess.com/" title="marketing for small business">small business marketing</a> tools. That means you&#8217;re well on your way. What you are about to discover as you begin to search for new marketing strategies, is the Internet is littered with this type of information. Thousands of people claim to be experts at online marketing, but how can you really know what advice to follow? </p>
<p>The most advantageous thing you can do is find one great source of small business marketing information, and focus your energy there. Read through some testimonials, download some free information and start soaking up that knowledge. For tons of useful ideas for marketing your small business, visit The Small Business Marketing Blog. It&#8217;s jam packed with some of the best small <a href="http://www.sba.gov/smallbusinessplanner/manage/index.html">business</a> marketing advice on the internet. </p>
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		<title>The importantance of customer value in business</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/the-importantance-of-customer-value-in-business/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/the-importantance-of-customer-value-in-business/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 02:06:05 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/business-tips/marketing/the-importantance-of-customer-value-in-business/</guid>
		<description><![CDATA[Understanding the value of different customers that had contribute to your business is a well known fact that is essential for every small business to understand. If your small business can determine who your most valuable customers are, your sales and marketing strategies and tactics can then be used more effectively to attract and retain [...]]]></description>
			<content:encoded><![CDATA[<p>Understanding the value of different customers that had contribute to your business is a well known fact that is essential for every <a href="http://www.marketingforsuccess.com/">small business</a> to understand. If your small <img border="3" vspace="5" align="right" width="332" src="http://www.b2bdomains.net/images/purestock_1574r-05732.jpg" hspace="5" alt="marketing in small business" height="548" />business can determine who your most valuable customers are, your sales and <a href="http://wtfaculty.wtamu.edu/~sanwar.bus/otherlinks.htm">marketing</a> strategies and tactics can then be used more effectively to attract and retain these key customers more profitably.</p>
<p>Identifying your valued customers on your business and put it in place in your <em>marketing plan</em> to retain you most valuable customers and keep them loyal. Attract also new customers who have the same characteristics as your most valuable customers do, identify  which customer characteristics need to be increased to make your business more profitable and successful.</p>
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		<title>Marketing Tips For Small Business Owners</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/marketing-tips-for-small-business-owners/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/marketing-tips-for-small-business-owners/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 14:47:44 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/business-tips/marketing/marketing-tips-for-small-business-owners/</guid>
		<description><![CDATA[Being an owner of a small business, you must always look for some unique ideas on how to market you business to gain new customers. These fresh new and unique marketing ideas will help you on your small business become a success.
Many times the mistake of a small business owner is that they are rushing to implement some [...]]]></description>
			<content:encoded><![CDATA[<p>Being an owner of a <a href="http://www.unex.berkeley.edu/cat/course1069.html">small business</a>, you must always look for some unique ideas on how to <em>market you business</em> to gain new customers. These fresh new and unique <a href="http://www.marketingforsuccess.com/marketing-ideas/">marketing ideas</a> will help you on your small business become a success.</p>
<p>Many times the mistake of a small business owner is that they are rushing to implement some marketing strategies without putting a solid business plan in place.</p>
<p>The result of this is that they are only wasting there valuable time and money communicating to customers who do not have a need for there service or product.</p>
<p>Charlie Cook is the founder of MarketingforSuccess a site that is devoted to you the small business owner.  Inside the site you will find many free <a href="http://www.marketingforsuccess.com/">small business marketing</a> tips and strategies that have been proven to be effective.  Contact Charlie today to see how he can help your small business grow.</p>
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		<title>A Marketing Trick to Avoid</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/a-marketing-trick-to-avoid/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/a-marketing-trick-to-avoid/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 22:22:41 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/business-tips/marketing/a-marketing-trick-to-avoid/</guid>
		<description><![CDATA[Business marketing is the practice of organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.
And in marketing always remember to avoid this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.marketingforsuccess.com/">Business marketing</a> is the practice of organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.</p>
<p>And in <a href="http://www.unex.berkeley.edu/cat/course1069.html">marketing</a> always remember to avoid this trick. Because some companies think that tricking people into trying their services or products is a clever way to attract customers. Just like what other phone companies and credit card companies do, they offer low introductory rates that in the long run you are subject to steep increases a few months later. While some small businesses make wild promises that their services and products don’t live up to.</p>
<p>Isn’t it that no one likes to have tricks played on him or her at Halloween or any other time? The point is, strong sales depend on trust. Violate trust and good will with marketing gimmickry, and you’ve lost your prospect for good &#8211; and probably another worst thing will happen, they would tell several of there friends about you and what a bad experienced they’ve encounter on you.</p>
<p>Want to learn more about <a href="http://www.marketingforsuccess.com/marketing-ideas/">marketing ideas</a> visit the website www.marketingforsuccess.com or checkout this <a href="http://www.marketingforsuccess.com/blog/">marketing blog</a> for additional info.</p>
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		<title>Getting Businesses to Beg for Your Products and Services</title>
		<link>http://www.mysmallbusinesstips.com/business-tips/marketing/getting-businesses-to-beg-for-your-products-and-services/</link>
		<comments>http://www.mysmallbusinesstips.com/business-tips/marketing/getting-businesses-to-beg-for-your-products-and-services/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 23:02:26 +0000</pubDate>
		<dc:creator>wwipdotcom</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.mysmallbusinesstips.com/marketing/getting-businesses-to-beg-for-your-products-and-services/</guid>
		<description><![CDATA[This is an interesting situation you&#8217;re facing. First of all, CFOs virtually never meet with people unless there are some issues with their current provider. So, even though he says all is well, I suspect it isn&#8217;t. And, I suspect that he could try other resources besides his &#8220;contracted&#8221; one, if he chose.
That being said, [...]]]></description>
			<content:encoded><![CDATA[<p>This is an interesting situation you&#8217;re facing. First of all, CFOs virtually never meet with people unless there are some issues with their current provider. So, even though he says all is well, I suspect it isn&#8217;t. And, I suspect that he could try other resources besides his &#8220;contracted&#8221; one, if he chose.</p>
<p>That being said, I would try to learn some about the other vendor he&#8217;s using, but wouldn&#8217;t stress too much over it. It&#8217;s likely a pretty standard pricing, etc.</p>
<p>Instead, I would try to figure out what business problems the CFO may be facing with his current provider. What are the common problems? Inability to get their arms around the costs? Lack of controls? Spiral service costs?</p>
<p>Then take a look at the new services your own firm has introduced in the past few months. What business problems were they designed to solve? What objectives do they better enable your clients to achieve? Does your competitor offer these capabilities? If not, what might your prospect be struggling with?</p>
<p>When you meet with or talk to a CFO, focus on these higher level business issues, not pricing. Perhaps you can suggest a meeting to discuss, &#8220;how they&#8217;re currently managing their &#8212;&#8211;  budget during a time when costs are skyrocketing.&#8221; Then when you meet, focus on the management issues that a CFO is concerned about. Find out where his greatest challenges are.</p>
<p>Do NOT propose a solution on the call. Suggest you come back again in a few weeks after you&#8217;ve analyzed things and have some ideas. Stretch it out; develop a relationship based on being an idea person who can help him achieve his business goals.</p>
<p>Also, re: problems with your parent company in the past. Get it out upfront. Apologize; share what&#8217;s different today and move on. Don’t get hung up there. Obviously he isn&#8217;t if he&#8217;s willing to see you.</p>
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