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Marketing Tips For Small Business Owners

January 18, 2008

Being an owner of a small business, you must always look for some unique ideas on how to market you business to gain new customers. These fresh new and unique marketing ideas will help you on your small business become a success.

Many times the mistake of a small business owner is that they are rushing to implement some marketing strategies without putting a solid business plan in place.

The result of this is that they are only wasting there valuable time and money communicating to customers who do not have a need for there service or product.

Charlie Cook is the founder of MarketingforSuccess a site that is devoted to you the small business owner.  Inside the site you will find many free small business marketing tips and strategies that have been proven to be effective.  Contact Charlie today to see how he can help your small business grow.

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A Marketing Trick to Avoid

January 17, 2008

Business marketing is the practice of organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.

And in marketing always remember to avoid this trick. Because some companies think that tricking people into trying their services or products is a clever way to attract customers. Just like what other phone companies and credit card companies do, they offer low introductory rates that in the long run you are subject to steep increases a few months later. While some small businesses make wild promises that their services and products don’t live up to.

Isn’t it that no one likes to have tricks played on him or her at Halloween or any other time? The point is, strong sales depend on trust. Violate trust and good will with marketing gimmickry, and you’ve lost your prospect for good – and probably another worst thing will happen, they would tell several of there friends about you and what a bad experienced they’ve encounter on you.

Want to learn more about marketing ideas visit the website www.marketingforsuccess.com or checkout this marketing blog for additional info.

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Getting Businesses to Beg for Your Products and Services

January 6, 2008

This is an interesting situation you’re facing. First of all, CFOs virtually never meet with people unless there are some issues with their current provider. So, even though he says all is well, I suspect it isn’t. And, I suspect that he could try other resources besides his “contracted” one, if he chose.

That being said, I would try to learn some about the other vendor he’s using, but wouldn’t stress too much over it. It’s likely a pretty standard pricing, etc.

Instead, I would try to figure out what business problems the CFO may be facing with his current provider. What are the common problems? Inability to get their arms around the costs? Lack of controls? Spiral service costs?

Then take a look at the new services your own firm has introduced in the past few months. What business problems were they designed to solve? What objectives do they better enable your clients to achieve? Does your competitor offer these capabilities? If not, what might your prospect be struggling with?

When you meet with or talk to a CFO, focus on these higher level business issues, not pricing. Perhaps you can suggest a meeting to discuss, “how they’re currently managing their —–  budget during a time when costs are skyrocketing.” Then when you meet, focus on the management issues that a CFO is concerned about. Find out where his greatest challenges are.

Do NOT propose a solution on the call. Suggest you come back again in a few weeks after you’ve analyzed things and have some ideas. Stretch it out; develop a relationship based on being an idea person who can help him achieve his business goals.

Also, re: problems with your parent company in the past. Get it out upfront. Apologize; share what’s different today and move on. Don’t get hung up there. Obviously he isn’t if he’s willing to see you.

Written by wwipdotcom · Filed Under Marketing | Leave a Comment 

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